Guiding you to final exam success

On this page

Introduction

Consideration phase

Decision phase

Making the purchase

Managing the training

About Eindsprint

Eindsprint provides exam training at locations throughout the Netherlands. During an exam training session, the exam material is discussed and practiced. This occurs not in a classroom, but in a group of up to five students.

Industry

Education Administration Programs

Duration

Longterm, 2+ years

Website

https://www.eindsprint.nl

Guiding you to final exam success

Eindsprint assists students in achieving success in their final exams through their training programs. They have supported over 10,000 students so far. This is made possible through a team of hired trainers, currently numbering around 450. These trainers are managed via a portal designed in collaboration with Eindsprint.

In addition to individual training sessions, Eindsprint also offers fully organised courses for schools. During these exam training sessions, students review and practice exam material. This takes place within intimate groups comprising no more than five students, ensuring optimal attention and engagement.

'Rob translated Eindsprint's visual identity into sleek designs for user portals and the website. His structured approach and blend of creativity and technical expertise make working with him extremely valuable.'

Jelle Boersma

Director at Eindsprint

Long term partnership

I've been a long-term freelancer for Eindsprint, something I prefer. Because over time, a strong bond of trust forms, ensuring work consistency and smoother communication. This fosters deep domain knowledge, streamlining solution development. I oversee both the website and training management system.

With Jelle, we built the system from scratch. I uphold high-quality standards. Our approach is less process-driven due to smaller scale, budget constraints, and shorter communication cycles compared to larger in-house projects like at Trengo.

For Eindsprint, I created a component library to ensure consistency and boost efficiency in design and development.

Search and selecting a training

Eindsprint had recently completed a rebranding project just before I started working on improving the full experience. My task was to improve the homepage, allowing easy search for their preferred training. To achieve this, I implemented a prominent search functionality, enabling users to search by subject, level, and location. Since exam preparations often coincide with exam dates, the initial filter priorities other criteria over dates. Simultaneously, I established a component library to serve as the foundation for the entire platform, ensuring consistent delivery."

Making the decision

For the training detail page, we had a clear goal. Make it as easy as possible for users to purchase a training that best suits them based on location and time. Additionally, we aimed to give the training a more personal than ‘analytical’ touch. I cleverly utilised available photography and structured the page so that both browsing students and those who have already made a choice can easily access their information.

At all times, users can book the training based on a date selection. All necessary information is provided, from what's included during a training to the schedule. Considering that students are not the buyers but usually their parents are, and because it's likely that students want to attend training together. I prominently featured the option to share the training via WhatsApp.

The Eindsprint website is there to inform students and their parents, while also persuading them to purchase a training. One idea we had to persuade was to offer an exam check. Students can check their understanding of all exam topics, and we collect their email address for potential outreach.

Making the purchase

By effectively informing and persuading students to purchase training, there were gains to be made in the purchasing process. On one hand, the goal was to encourage each student to enroll in at least 2 training sessions, while also enticing them to purchase training books for better preparation.

We started offering discounts for multiple training purchases, which I clearly presented in the listing. Moreover, a crucial aspect was identifying clusters of subjects where students struggled. We capitalised on this by offering discounted training and gave suggestions for a related subject. For example, if a student added a math training to their cart, we suggested the chemistry training.

Before a student could enroll in a training, additional information was required. They used to ask the student after purchasing via email. This unfortunately often went wrong because students overlooked this and didn't expect to have to provide more information.To ensure that this information was provided, I incorporated it into the checkout flow. It was crucial that it could be filled in quickly and easily.

Manage the training

In addition to the entire journey a student undergoes, there's also a use case from the school's perspective. A school can enlist Eindsprint to run a training program to improve the pass rates. With such a request, an intensive planning process ensues, which the school can track through the portal where all project details are accessible.

Training programs can be tailored to the school's preferences, empowering trainers to curate personalized programs by selecting domains, topics, and learning objectives.Through a long-term partnership with the Eindsprint team, I actively participate in enhancing and orchestrating the complete digital experience for both clients, connected schools, and trainers.